A closer look at the Taylor Swift effect

The incontestable reigning queen of pop, Taylor Swift has broken dozens of records on her way to the top. As she heads to Paris for the latest leg of her Eras tour at the La Défense Arena, author and journalist Morgane Giuliani joins us to discuss the cultural phenomenon the US musician has generated in a 17-year career. We explore some of the secrets to her success and discuss why the loyalties of the "Swifties" extend beyond their steadfast support on social media and could even affect the next US presidential election.

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